Privacy Policy

1. Who We Are

This Privacy Policy explains how Glitz Detailing Ltd ("we", "us", "our") collects, uses and protects your personal data when you visit our website at glitzdetailingwickford.co.uk or contact us.

2. What Data We Collect

When you use our website or contact us, we may collect the following personal data:

• Your name (first and last)
• Your phone number
• Your email address
• Your vehicle make and model
• Any additional information you provide voluntarily via our contact or booking form
• Technical data such as your IP address, browser type and device information (collected automatically via analytics tools)

3. How We Collect Your Data

We collect data in the following ways:

• Directly from you when you fill in our booking or contact form
• When you contact us by phone, email or WhatsApp
• Automatically through Google Analytics and Google Ads tracking cookies when you browse our website

4. Why We Use Your Data (Legal Basis)

We use your personal data for the following purposes, and on the following legal bases under UK GDPR:

• To respond to your enquiry and book your appointment – Contractual necessity / Legitimate interest
• To contact you regarding your booking or service – Contractual necessity
• To improve our website and understand how users interact with it – Legitimate interest (via Google Analytics)
• To show you relevant adverts – Your consent (via Google Ads tracking, where you have accepted cookies)

We do not use your data for any automated decision-making or profiling.

5. Who We Share Your Data With

We do not sell your personal data to any third parties. We may share your data with:

• Google LLC – for analytics and advertising purposes (Google Analytics, Google Ads). Google may process your data in the USA under appropriate safeguards.
• WhatsApp / Meta Platforms – if you contact us via WhatsApp
• Any third party required to fulfil a legal obligation

6. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes it was collected. Enquiry and booking data is kept for up to 2 years after your last contact with us. You may request deletion at any time (see Section 8).

7. Cookies

Our website uses cookies to help it function and to improve your experience. For full details of the cookies we use and how to manage your preferences, please see our Cookie Policy.

8. Your Rights

Under UK GDPR, you have the following rights:

• Right of access – you can request a copy of the personal data we hold about you
• Right to rectification – you can ask us to correct inaccurate data
• Right to erasure – you can ask us to delete your data in certain circumstances
• Right to restrict processing – you can ask us to pause how we use your data
• Right to data portability – you can request your data in a portable format
• Right to object – you can object to us processing your data where we rely on legitimate interests
• Right to withdraw consent – where we rely on your consent, you can withdraw it at any time

To exercise any of these rights, please contact us at info@glitzdetailing.co.uk. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss or disclosure. Our website is served over HTTPS. However, no internet transmission is completely secure and we cannot guarantee the absolute security of data transmitted to us.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. We encourage you to review this page periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: